OneDot ABM Logo
OneDot ABMAgency & Dev
DUAL CAPABILITY ARCHITECTUREMarketing & Web Engineering

Two Disciplines.
One Unified Engine.

Most businesses struggle because their marketing agency doesn't understand software architecture, and their web development shop doesn't know how to acquire paying customers. OneDot ABM bridges this divide.

30+
Brands Scaled
300+
Ad Campaigns Managed
$70K+
Meta Ad Spend Overseen
15+
Websites & Web Apps
01 // THE PILLARS

Our Main Business Pillars

Whether you need scalable customer acquisition, custom digital products, or both working together, we execute with verified commercial standards.

Acquisition Engine
Pillar 01

Growth & Performance Marketing

Customer acquisition strategies built on unit economics, creative psychology, and algorithmic media buying across Meta and Google. We turn ad spend into predictable revenue.

Core Marketing Disciplines:
Meta & Facebook Ads
Google Ads & Search PPC
Lead Generation Systems
Direct-Response Creatives
Funnel Strategy & CRO
Server-Side CAPI & GA4
Verified Proof: 788 paid course orders generated for Solution Point (~৳800K revenue) & ৳343K+ in documented revenue for Autonex.
Deep-Dive Into Marketing Capabilities
Digital Infrastructure
Pillar 02

Web Development & Custom Systems

Custom-coded web applications, e-commerce platforms, corporate websites, and administrative dashboards engineered for sub-second speeds, zero template bloat, and total client ownership.

Core Engineering Disciplines:
Business & Corporate Websites
Custom E-Commerce Platforms
Custom Web Applications & ERP
Admin Dashboards & Portals
Role-Based Access Control (RBAC)
bKash, Nagad & Stripe Integrations
Flagship Showcase: Kanzie full-stack retail platform with custom inventory and staff audit logs, and Lumiflick visual glass-poster commerce platform.
Deep-Dive Into Web Development
02 // THE UNIFIED ADVANTAGE

Disconnected Agencies vs. OneDot ABM

When marketing and technical development sit in separate silos, your growth machine leaks budget at every seam. Here is how our unified execution model changes outcomes:

Evaluation PointTraditional Fragmented AgencyOneDot ABM Unified Model
Responsibility & Accountability
Marketing blames the website for low conversion; developers blame ad traffic quality.
Single point of commercial accountability across both the ads and the digital conversion infrastructure.
Data Tracking & Attribution
Surface-level browser pixels that lose 30%+ of conversion events to iOS and ad-blockers.
Server-side Meta CAPI and GA4 custom telemetry directly wired into backend database actions.
Speed to Execution
Weeks of back-and-forth between external agencies to deploy a single landing page or checkout test.
Rapid in-house synchronization: ad hooks, landing page layouts, and payment workflows built together.
Technical Infrastructure
Bloated page builders and fragile WordPress plugins prone to slow load times and security flaws.
Custom Next.js, React, and Laravel codebases with sub-second performance and full client code ownership.
03 // COMPLETE CATALOG

Granular Service Capabilities

Every deliverable is defined by documented scope, measurable business outcomes, and transparent technical execution.

Marketing & Customer Acquisition Services

Facebook Ads

Meta & Facebook Ads

Structured paid social campaigns built on granular audience research, iterative creative testing, and algorithmic scaling.

Key Deliverables:
Campaign Structure & Architecture
Audience Strategy & Segmentation
Creative Testing System
View marketing details
Search Ads

Google Ads & PPC

Targeted Search, Performance Max, Display, and YouTube campaigns engineered for maximum search intent and CPA efficiency.

Key Deliverables:
Intent-Driven Keyword Architecture
Performance Max & Search Campaigns
Negative Keyword Filtering
View marketing details
Full Funnel

Performance Marketing

A holistic, data-backed growth methodology connecting paid media, conversion pathways, and customer lifetime value.

Key Deliverables:
Growth Model & Unit Economics Audit
Omnichannel Media Orchestration
Full-Funnel Measurement Framework
View marketing details
B2B Leads

Lead Generation Systems

End-to-end lead acquisition combining targeted ads, high-converting qualification forms, and automated CRM routing.

Key Deliverables:
Lead Qualification Funnel Design
Instant Forms & Messenger Campaigns
Automated CRM & Notification Routing
View marketing details
Ad Design

Creative Strategy & Ad Development

Static ads, carousels, video concepts, and UGC-style advertising engineered to stop the scroll and drive action.

Key Deliverables:
Hook & Angle Research
High-Converting Ad Creatives
Video & UGC Concept Scripts
View marketing details
CRO

Funnel Strategy & Conversion Optimization

Architecting the full path from cold traffic to checkout or lead submission with structured landing page CRO.

Key Deliverables:
Conversion Funnel Mapping
Landing Page CRO & Wireframing
Offer Positioning & Stacking
View marketing details
Brand Identity

Branding & Visual Identity

Strategic brand positioning, logo systems, typography, color palettes, and digital design guidelines for growing businesses.

Key Deliverables:
Brand Positioning & Tone of Voice
Visual Identity System
Digital Brand Assets
View marketing details
Technical SEO

SEO & Search Optimization

Technical SEO foundations, structured content architecture, on-page optimization, and local search visibility.

Key Deliverables:
Technical SEO Audit & Setup
Site Speed & Core Web Vitals
On-Page Content Architecture
View marketing details
CAPI

Analytics & Conversion Tracking

Server-side CAPI, Meta Pixel, Google Analytics 4, Tag Manager, and custom event tracking implementation.

Key Deliverables:
Meta Conversions API (CAPI)
Google Analytics 4 Setup
Google Tag Manager Architecture
View marketing details

Web Development & Custom Software Services

Next.js

Business & Corporate Websites

Custom-coded websites designed around your business model, brand identity, and customer acquisition goals.

Key Deliverables:
Bespoke UI/UX Architecture
Next.js & React Full-Stack Codebase
Responsive & Mobile-First Execution
View web dev details
E-commerce

Custom E-Commerce Platforms

Custom online storefronts connected to inventory, order processing, customer accounts, and payment gateways.

Key Deliverables:
Visual Shopping Storefront
Streamlined Checkout Journey
Back-Office Admin Center
View web dev details
Full-Stack

Custom Web Applications

Full-stack applications featuring authentication, role-based access control, relational databases, and custom business logic.

Key Deliverables:
System Architecture & Database Design
Secure Authentication & Session Handling
Role-Based Access Control (RBAC)
View web dev details
Admin Dashboards

Admin Panels & Dashboards

Modern administrative interfaces to manage leads, orders, inventory, billing, staff, and system analytics.

Key Deliverables:
Key Operational Metrics Dashboard
Data Management Tables
Staff & Team Access Controls
View web dev details
Client Workspace

Client Portals

Private portals for clients to track active project progress, view deliverables, download assets, and manage invoices.

Key Deliverables:
Client Authentication & Security
Live Project & Deliverable Tracker
Central Asset Download Hub
View web dev details
Payment Gateways

Payment & API Integrations

Custom integrations for payment processors, CRMs, WhatsApp business messaging, email services, and cloud storage.

Key Deliverables:
Payment Gateway Integration
Webhook Handlers & Event Processing
CRM & Messaging Automations
View web dev details
04 // FAQ

Questions About Our Services

Most agencies offer either advertising or website design in isolation. OneDot ABM integrates performance marketing with custom full-stack web development under one roof. Marketing creates targeted demand; custom web engineering builds the high-speed conversion systems, admin dashboards, and checkout experiences that turn that demand into profitable revenue.

Yes. While our headquarters are in Bangladesh, we work with brands, e-commerce stores, startups, and service firms internationally across North America, Europe, the Middle East, and Asia-Pacific. All communication, reporting, and deliverables are handled through streamlined digital workflows.

Every engagement is directly overseen and strategized by OneDot ABM founder Dhrubo Duti Biswas, ensuring high-level strategic alignment and direct accountability. Implementation is carried out with specialized engineering and creative rigor rather than passed off to junior account managers.

Clients receive secure access to our authenticated Client Portal at dhruboduti.com/project-access. Within the portal, you can monitor live deliverable completion statuses (Pending → Uploaded), review timeline milestones, download project assets, and inspect invoice histories in real time.

For paid advertising (Meta & Google Ads), we generally recommend a minimum monthly ad spend of $1,000–$2,000 (or local equivalent) paid directly to the ad platforms. This ensures sufficient conversion data volume for algorithmic optimization, creative testing, and statistical significance.

Initial testing signals and lead flow typically begin within the first 7–14 days of launch. Profitable scaling and algorithmic stability generally compound between days 30 to 60 as creative winners are identified, audience exclusions take effect, and bid optimization matures.
COMMERCIAL EXECUTION // READY TO SCALE

Have a marketing or software project to build?

Tell us what you are working on. We will review your current situation, audit requirements, and propose the right strategic engagement.