Services/PILLAR 01 // MARKETING

Performance Marketing That Compounds Revenue.

We design, manage, and scale customer acquisition engines across Meta and Google. No vanity likes, no bloated retainer fees without accountability—just disciplined media buying backed by real unit economics and verified sales data.

Start a Marketing Campaign View Marketing Case Studies

$70K+

Meta Ad Spend Managed

300+

Campaigns Managed

788

Course Orders (Solution Point)

৳343K+

Verified Revenue (Autonex)

01 // CAPABILITIES

The OneDot Marketing Operating System

We do not believe in fragmented ad tactics. Our campaigns run on an integrated 6-part framework that coordinates targeting, creative psychology, conversion funnels, and data attribution.

Paid Social Advertising$70K+ Ad Spend Managed

Meta & Facebook Ads Management

Structured campaign architectures (prospecting, creative testing, and retargeting) designed around unit economics, margin headroom, and algorithmic scaling.

Campaign Budget Optimization (CBO) & Ad Set Budget (ABO) split architectures

Audience stratification: broad targeting, high-affinity interest clusters, and lookalike pools

Audience exclusion hygiene: preventing wasted spend on existing buyers or enrolled students

Dynamic retargeting sequences re-engaging cart and checkout abandoners

Systematic 72-hour review cycles to prune underperforming ad sets and scale winners

Inquire about this capability

Data & AttributionZero Attribution Loss

Server-Side CAPI & GA4 Telemetry

Bypass ad-blockers and iOS 14.5+ signal loss with direct server-to-server Conversions API and Google Analytics 4 event streams.

Meta Conversions API (CAPI) implementation with server-side event deduplication

GA4 custom event instrumentation: ViewContent, AddToCart, InitiateCheckout, Lead, Purchase

UTM taxonomy connecting specific ad creative IDs directly to recorded bank revenue

Reliable attribution signals feeding machine-learning ad auctions for lower CPA

Inquire about this capability

High-Intent SearchHigh Commercial Intent

Google Ads & PPC Search Campaigns

Capture high-intent search queries at the exact moment prospects are evaluating solutions, filtering out wasted clicks with disciplined negative keyword hygiene.

High-intent keyword grouping: transactional, commercial, and comparative match types

Performance Max campaigns with tight audience signals and multi-channel asset groups

Aggressive negative keyword lists to prevent click-budget leakage on low-intent queries

Google Tag Manager enhanced conversion tracking and value-based automated bidding

Inquire about this capability

Direct-Response Production3x+ Click-Through Rates

Creative Strategy & Ad Design

In modern algorithmic advertising, creative is your primary targeting lever. We produce psychology-backed visual assets that stop the feed and drive action.

Objection-busting static comparison boards, curriculum breakdowns, and feature highlights

Multi-slide educational carousels formatted for Instagram and Facebook feeds

Direct-response UGC-style video scripts featuring 3-second visual hooks and problem proof

Conversion copywriting addressing pricing hesitation, trust barriers, and perceived risk

Inquire about this capability

Pipeline AcquisitionPre-Qualified Inquiries

Lead Generation & Conversational Triage

Fill your sales calendar with qualified decision-makers using multi-step qualification forms and instant WhatsApp conversational routing.

Multi-step lead qualification forms that filter out tire-kickers before routing to sales

Meta native Instant Forms combined with automated webhook CRM data synchronization

Click-to-WhatsApp messaging campaigns with automated qualification prompt sequences

Fast response lead alerts delivering prospect information directly to mobile devices

Inquire about this capability

Conversion Engineering+35% Conversion Lift

Funnel Strategy & Landing Page CRO

Align the entire customer journey from ad hook to checkout, removing friction and structuring irresistible value offers.

Full touchpoint journey mapping ensuring total message match between ad and landing page

Offer stack formulation with risk-reversal guarantees, bonuses, and social proof placement

Mobile checkout layout optimization to minimize form fields and prevent drop-offs

A/B split testing roadmap testing headline framing, CTA placement, and pricing layouts

Inquire about this capability

02 // VERIFIED PROOF

Documented Client Proof

Real results substantiated by backend order logs, merchant payment gateway receipts, and verified ad account data.

Education & Course SalesPerformance Cycle

Solution Point

Online education platform scaling direct course enrollments. Rebuilt the acquisition engine from ad creative hooks to mobile landing page checkout.

Course Enrollments

788

Verified checkout orders

Generated Revenue

~৳800K

Direct sales volume

Multi-tiered Meta prospecting targeting career starters and test candidates

Objection-busting syllabus creatives emphasizing job outcomes

Server-side CAPI event deduplication for clean attribution

Read Solution Point Case Study

Technology & AutomotiveGrowth Campaign

Autonex Technology

Automotive technology and hardware specialist generating high-value customer leads and installation revenue through rapid conversational triage.

Generated Revenue

৳343K+

Documented closed sales

Inquiry Pipeline

Direct conversational qualification

Demographic and commercial vehicle owner interest targeting

Demonstration video hooks highlighting technical peace of mind

Instant WhatsApp auto-responder qualifying technical requirements

Read Autonex Case Study

03 // EXECUTION

How We Run Your Campaigns

A disciplined, milestone-driven protocol from onboarding discovery to weekly budget scaling.

STAGE 01

Economics Audit

We analyze your margins, target CAC, offer positioning, and customer lifetime value.

STAGE 02

Tracking Setup

Implementation of Meta CAPI, Pixel, GA4 events, and UTM tracking links.

STAGE 03

Creative Sprints

Design of objection-busting statics, video concept hooks, and copy angles.

STAGE 04

Controlled Launch

Campaign deployment with budget caps and rigorous daily ad auction monitoring.

STAGE 05

72-Hour Scaling

Pruning underperforming ad sets and scaling proven winner creatives profitably.

COMMERCIAL GROWTH PARTNERSHIP

Ready to scale your customer acquisition?

We review your current ad accounts, assess your offer economics, and provide a realistic acquisition model before you spend budget.

Start a Marketing Campaign Book a Strategy Call